"We have been working with Paul Clarke for over 6 months and have found his experience, input, ideas, questions and suggestions to be invaluable. Whilst any business can take time to do things better they often don't because there is something more pressing. Having a third party viewpoint adds another dimension to any business and having regular meetings helps maintain momentum and invigorates what we do and how we're doing it. I’d sum it up as a bit like having fitness sessions with a personal trainer. Whilst you can take yourself to the gym, without a pre-booked session you would probably not go and if you did, not be sure what best to focus on when you got there."