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cartoon of a confused business owner

Defining your target customer

In this blog, I’d like to share a struggle I’ve seen as a Business Mentor whilst mentoring several businesses recently… Turning leads into paying customers. Does this sound familiar to you and your business too? In each case, we traced the problem back to a common root cause – an undefined target...

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Anne Williams

A Journey via Franchising to Business Mentoring

My journey via franchising to running my own business as a Business Mentor started with an itch. The itch was a sense of frustration in my previous role in corporate life. For years I had thought to myself ‘There must be something else for me’ something that would give me satisfaction and a sense...

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