I spent 20 years in the corporate world primarily supporting businesses with various types of finance. Through this came a passion for the two things that dominated my career, helping people and enabling business growth.

I am a strong leader and people manager with excellent sales and operations knowledge and chose the route of business mentoring to make good use of my extensive experience and to satisfy the desire to help others succeed.

I’d love to have an initial chat, learn more about you and your business, and see how we could work together.

So give me a call and let’s get started.


  • “Anne Williams has been an incredible mentor from start to finish. She has provided me with clarity, structure and drive to push my business planning forward the whole way through. Anne was so easy to get to know and talk to - especially given all our sessions had to be via Zoom because of the pandemic. She made it easy to dial into specific business problems and brainstorm solutions amidst very busy periods so that I always felt like I was moving forwards and have given me so much food for thought and great take aways that, even when our mentor-mentee relationship comes to an end soon, I will still have so much to work on from our time together. It's been fab working with Anne and I am so grateful for the impact she has had on my growing business and mindset. Thank you, Anne!”

    Jade Boswell, Saffron Waldon, Cambridgeshire
  • "Thanks to her excellent mentoring skills, corporate background and professional experience my mentor Anne Williams perfectly understood my business and the challenges it brings with it. She not only provided strategic guidance but gave practical and very effective tips, and delivered valuable input to what ever question I threw her way. Through her active reflection and signposting Anne helped me finetune my strategy and follow it through. I'd highly recommend her to every entrepreneur who wants to take the next step in growing their business."

    Barbara Cação. East Dulwich. London
  • "Anne has provided me with such useful and necessary mentoring. She really is a great mentor and her approach really caters to the persons needs. I highly recommend Anne."

    Era - Epsom, Surrey
  • "Anne has been a great mentor. As a startup she helped me build the infrastructure and guided me with the company set up. She used her network to introduce me to suppliers that will compliment my business and has been very supportive. Highly recommend."

    Shano Sidhu - West Drayton, London
  • "I have had the pleasure of meeting Anne Williams, my mentor through the Santander Women Business Leaders program. At first I was apprehensive having a mentor in general but also who did not have previous knowledge of the industry I was in, Anne quickly dispelled these doubts after our first call. She has been very understanding and accommodating with my ever moving shoot schedule within my business and even making the trip to London to my studio to have real life sessions between zooms which are always so valuable. The advice and guidance from Anne has been second to none and she's helped me navigate some big decisions at a crucial growth point in the business. I would recommend her highly, thank you so much Anne!"

    Chantelle - London
  • "We've been working with Anne for several months now, and the help she gives us is simply fantastic! She helps bring clarity and direction to the issues you have, rather than making you fit into a predefined "mould". She listens to your concerns, makes plans, sets targets and follows up to make sure you're achieving them, or fix why you're not. I highly recommend Anne's services for any business that could benefit from a second, outside, opinion."
    Dan Hayward, Binfield, Berkshire
  • "I have had the pleasure of working with Anne Williams as my business mentor for the past 6 months and I can say with absolute confidence "Anne has completely transformed me as a person and business owner." Anne's wealth of knowledge and experience in people development / business is unmatched! Anne is a great listener and offers tailored advice that has been practical and very effective in developing my business. Anne has a unique ability to help me see things from different angles providing me with valuable insights that I wouldn't have thought of on my own. I highly recommend Anne to anyone looking to take their business to the next level. Her passion and desire for helping business owners succeed is evident in everything she does. Thank you so much for everything you do Anne."
    Lee Tomlinson, Oxford, Oxfordshire

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    Benefits To Your Business

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    Business Reviews

    Undertaking a review of your business starts with what’s your goal? Where do you want to take the business to? In the course of the review, we will look at over one hundred and fifty different areas of your business including structure, management, processes, marketing, financials and of course your people. We will then present the review to you (and co-directors if you wish) highlighting the strengths and weaknesses in the business together with our recommendations as to actions needed.

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    Business Mentoring

    We like to describe ourselves as your ‘challenging friend’ someone who is on your side, to support, help and encourage you but who will also tell it to you straight. Our role is to enable you to achieve your goals and help along the way with any challenges or obstacles that come up on the journey. We work with a lot of our clients for years, some over ten years, they appreciate having the support of an experienced business person who is available to them to discuss issues of any nature.

    Strategic Planning

    For many business owners, strategic planning is something that they rarely seem to get around to. Our role here is to discuss and agree with you on what do you want from the business personally and what the business needs to achieve to enable that. Once we have the ‘Destination’ set, we can work with you to agree on how this should be achieved, what needs to be done, benchmarks to be achieved and an overall plan to monitor progress.

    Book your complimentary mentoring session

    Whatever challenges your business faces, whether that be around people management, financials, marketing or any other area. Ultimately we help you to grow, turnaround or prepare your business for a sale.
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